Blue Bear & Co Luxury Brown Bear - Sensory Comfort Bear

Sensory Comfort Bear for Calm, Connection & Emotional Wellbeing

Designed by Nici Robinson an Accredited Registered MBACP Therapist, Brown Bear is a premium sensory comfort bear created to restore calm, connection and emotional safety for both children and adults. Grounded in therapeutic principles, it supports moments of anxiety, overwhelm, separation and grief through gentle, multi-sensory reassurance.

This thoughtfully designed comfort companion combines touch, sound, scent and sight to help regulate the nervous system and provide deep emotional grounding.

Multi-Sensory Support That Soothes

• Touch - Soft, weighted and deeply cuddly, this sensory comfort bear features a gentle heartbeat vibration that mimics the rhythm of a real hug, encouraging the release of calming hormones such as serotonin and endorphins.
• Sound - The removable recordable heart allows you to add a personal message from a loved one. Hearing a familiar voice can reduce stress and reinforce feelings of safety and emotional connection.
• Smell - A plush felt heart can be infused with a favourite scent. As scent is closely linked to memory, this adds another layer of reassurance and comfort.
• Sight - With its traditional teddy bear design, Brown Bear offers an instant visual cue associated with warmth, safety and emotional security.

Why This Sensory Comfort Bear Helps

• Reduces stress and anxiety
• Encourages calmer, more settled sleep
• Provides comfort during grief or separation
• Supports emotional regulation during overwhelm
• Creates a sense of closeness when loved ones are apart

Thoughtfully Designed & Easy to Personalise

Brown Bear features a discreet back opening secured with press studs, allowing easy access to the heart device. This means messages can be re-recorded, batteries replaced or scents refreshed whenever needed. The device can also be removed if cleaning is required (machine washing is not recommended).

Each bear is beautifully presented with a poem, instruction card, branded ear label and authenticity pin, and arrives in a branded canvas drawstring bag and presentation tube — making it a meaningful gift as well as a comforting everyday companion.

Product Details

• 40cm super-soft plush sensory comfort bear
• Recordable heart device with heartbeat sound and vibration
• Felt plush heart for scent personalisation
• Weighted with beans to support anxiety relief
• Requires 2 × AAA batteries (not included)
• Material: Bespoke rose swirl Angora (100% polyester)
• Filling: 100% recycled stuffing
• Suitable for ages 3+
• Dispatches within 2–4 days